Cherry Blow Dry Bar Opens in Brookhaven

ATLANTA – Cherry Blow Dry Bar, which provides premium express services including blowouts, hair extensions, makeup services and treatments – is continuing to expand its metropolitan footprint. The Cherry Hill-based franchise is set to open its third salon in Atlanta.

The new salon – located at 3575 Durden Drive NE Suite 305 in Brookhaven - is slated to open in late January and will be the second of three that franchisee Christian Pillat and his partners have committed to opening.

“I am thrilled to expand Cherry Blow Dry Bar’s footprint in Georgia,” said Pillat. “As a Georgia native, I chose to grow with Cherry Blow Dry Bar because of the respectful and genuine hospitality they project on each employee and franchisee. Offering uplifting services to all women, Cherry Blow Dry Bar is a phenomenal beauty niche in the market and I truly believe this brand will continue to grow.”

Pillat is an Atlanta native, founder of a marketing software company in the area and was named to Atlanta’s Power 30 Under 30 in 2016.

“Our salons are designed to make you look and feel good about yourself – all offered at an affordable price. Cherry Blow Dry Bar makes it fun, convenient and completely accessible,” added Pillat.

Cherry Blow Dry Bar offers blowouts for hair of any length starting at about $39. Customers can pick and choose from the salon’s styling menu which includes nine different hairstyles – from updos and beachy waves to braids and voluminous curls. Salons offer three types of memberships, starting at about $69 for two monthly blowouts.

Although Cherry Blow Dry Bar primarily focuses on blowouts, other beauty services such as hair extensions, treatments, makeup application and even scalp massages are also offered.

“Christian and his team have done a fantastic job already with the existing location in Buckhead, and we are confident he will see this same success in Brookhaven,” said Cherry Blow Dry Bar CEO Fred Vicario. “Our proven business model paired with a seasoned entrepreneur leader like Christian is a winning combination, and we're confident his location will thrive."

Today, there are 11 salons open and operating in seven states – California, Florida, Georgia, New Jersey, Pennsylvania, Alabama and Virginia – with nearly 25 more under various stages of development throughout the country.

For more information about Cherry Blow Dry Bar, please visit www.cherryblowdrybar.com.