Exclusive VIP Experience: Inside the Butterly Ticket Winners' Magical 'Playcation' at Dollywood

NASHVILLE, TN – March 18, 2025 – Tennessee Tourism and Dollywood’s "Dreamer in Chief" Dolly Parton recently welcomed ten lucky families, including Jasmine Fernandez of Lawrenceville, Georgia, for a VIP Playcation at Dollywood. This grand prize was part of a special Butterfly Ticket giveaway, hidden within the Tennessee Playcation Kid’s Guide. Winners enjoyed an unforgettable experience at the park’s 2025 season opening on March 14, commemorating Dollywood’s 40th anniversary. The prize package included a stay at one of Dollywood’s luxury resorts, season passes and a signed Dolly-inspired guitar and activity pass to explore more of Pigeon Forge’s family-friendly attractions. 

The Tennessee Playcation Kid’s Guide is a free, 90-plus page guide featuring kid-friendly activities and real Tennessee destinations, designed for both kids and kids-at-heart to plan their perfect getaway. Guides are available upon request at DollyPlaycation.com. The first guides were mailed in November 2024, with ten hidden Butterfly Tickets in select copies, granting families a once-in-a-lifetime adventure. 

“I love making dreams come true, and this is a chance for families to dream big and plan their perfect Tennessee vacation at one of my favorite places – Dollywood,” said Dolly Parton. “I’m tickled to be part of this adventure and help create some memories that will last a lifetime. There’s nothing quite like spending time with family, and I’m just thrilled to give folks a little something special with these Butterfly Tickets!” 

Tennessee Tourism’s Playcation campaign, first launched in 2023, is now a year-long initiative to engage families and inspire kids to play an active role in vacation planning. The guide features over 45 family-friendly Tennessee destinations, such as Dollywood, the Memphis Zoo, Tennessee Aquarium, Grand Ole Opry, and more. 

Join the conversation on social media with @TNvacation using hashtag #TNSoundsPerfect. 

About Tennessee Department of Tourist Development The Tennessee Department of Tourist Development (TDTD) is dedicated to driving economic growth and tourism in all 95 counties. TDTD’s global marketing efforts increase visitation to Tennessee, which boosts tax revenue, creates jobs and attracts new investment across the state. Tennessee is a global destination of choice offering visitors world-class music, live entertainment, family-friendly experiences, charming communities, innovative and classic culinary creations, renowned scenic beauty and outdoor adventure—all centered at the crossroads of rich history and unrivaled hospitality. Vacations “sound perfect” in Tennessee. Visit TNvacation.com and follow @TNvacation on Facebook, Twitter, and Instagram for travel inspiration.