Ice Bucket Challenge 2.0 - Viral Campaign Comes Back for 10th Anniversary

NWN Carousel, a leading provider of AI-powered technology solutions, in partnership with the Peter Frates Family Foundation, today announced it will commemorate the 10th anniversary of the Ice Bucket Challenge for ALS, the global social media fundraising phenomenon, with a major VIP event at Fenway Park on August 1, 2024, at 10 a.m.

The event will take place on the hallowed field at Fenway, the site where ALS patient & Ice Bucket Challenge Hero Pete Frates performed his iconic Ice Bucket Challenge in August 2014. Frates led a worldwide fundraising campaign that raised more than $220 million to fund research for finding a cure for Amyotrophic Lateral Sclerosis (ALS). The Ice Bucket Challenge sparked a global movement, inspiring millions to take action and support research into finding a cure for this devastating disease and caring for ALS patients and their families.

The August 2024 event will feature members of the Frates family, celebrity guest speakers including former NFL MVP Matt Ryan, members of the Red Sox, Patriots & Bruins, ALS researchers and dignitaries, and will culminate in a massive Ice Bucket Challenge on the field at Fenway.

“We thank NWN Carousel and the Red Sox organization and all those who will be joining us in a celebration of Pete’s legacy,” said Nancy Frates, ALS advocate and mother of Pete Frates. “It’s a great opportunity to look back at what’s been accomplished over the last decade and look forward to the hard work ahead for all of us who are committed to finally ridding the world of this devastating disease that has impacted our family and millions of others around the world.”

“We are deeply grateful for the tireless efforts of the Pete Frates Family Foundation, which continues to passionately drive awareness and fundraising efforts to accelerate ALS research,” said Jim Sullivan, President & CEO of NWN Carousel. “As we celebrate the progress made, we acknowledge that there is still much work to be done. We honor the perseverance and resilience of patients, caregivers, researchers, and families affected by ALS. We recognize the dedicated efforts of medical professionals, scientists, and advocates who have contributed to our understanding of the disease and the pursuit of a cure.”

About the Peter Family Frates Foundation

The Peter Frates Family Foundation is a 501c3 non profit established to financially assist ALS patients with the enormous financial burden of home health care. As the patient progresses on their ALS journey, these out of pocket expenses grow exponentially. Our assistance will help allow these patients to stay in their home surrounded by the love and support of their loved ones where they truly belong. To donate, please visit www.petefrates.com.

About NWN Carousel

NWN Carousel delivers AI-powered Managed Services for the modern workplace. Our expertise in cloud transformation, intelligent infrastructure, cybersecurity, managed devices, visual collaboration, and cloud communications, leverages 30+ years of engineering strategic outcomes for over 5000 organizations. Our proprietary Experience Management Platform (EMP) ensures seamless service delivery, real-time observability and improved uptime, efficiency, and experiences for our clients. We’re a customer-obsessed team earning a 70+ Customer Net Promoter Score (NPS), and committed to a culture of innovation, integrity, and operational excellence. Our company has been recognized with hundreds of industry awards and is proud to be a 'Best Place to Work’ with an 80+ Employee Net Promoter Score (eNPS). For more information visit: www.nwncarousel.com.