IT’SUGAR Unveils Exclusive Sour Patch Kids® and Swedish Fish® Flavored Sodas

IT’SUGAR, one of the largest specialty candy retailers in North America, is thrilled to announce the launch of its new private-label beverages, Sour Patch Kids and Swedish Fish Flavored Sodas. Developed in partnership with Mondelez International, these refreshing sodas capture the authentic flavors of the beloved candies, offering a delightful new way to enjoy these classic treats. Just in time for the summer months, these sodas are set to become a must-have addition to the IT’SODA collection in stores.

“We are ecstatic to bring the iconic flavors of Sour Patch Kids and Swedish Fish to life in a refreshing new way,” said Chris Lindstedt, Vice President of Merchandising at IT’SUGAR. “Our continued partnership with Mondelez has ensured that these sodas are as true to the original candy flavors as possible, and we can’t wait for our customers to try them.

Priced at $4.99 each, the Sour Patch Kids and Swedish Fish Flavored Sodas will be on the shelves in IT’SUGAR stores this month and will be available online at itsugar.com starting June 12th.

For more information about IT’SUGAR, please visit www.itsugar.com.

About IT’SUGAR: IT’SUGAR is one of the largest specialty candy retailers in North America, with over 120 locations in the U.S. and Canada. Known for its absurd sugar innovations that celebrate lighthearted rebellion, IT’SUGAR aspires to a future where everyone has access to the pure joy that comes from indulging in a world with fewer restrictions and more SUGAR. IT’SUGAR is a member of BBX Capital, Inc.’s family