IT'SUGAR UNVEILS GUMBLE: THE BRAND’S NEW “CHARACTER IN CHIEF”

IT'SUGAR UNVEILS GUMBLE: THE BRAND’S NEW “CHARACTER IN CHIEF”

IT’SUGAR, one of the largest specialty candy retailers in North America, is thrilled to announce the introduction of its first official brand character, GUMBLE. A playful, pink gumball, GUMBLE embodies the core values of IT'SUGAR with an irreverent, fun-loving spirit.  GUMBLE is a prankster who loves all things candy!  This whimsical character is IT’SUGAR’S new Character in Chief, bringing a fresh and exciting personality to IT'SUGAR's vibrant world of sweets.

“We are thrilled to introduce GUMBLE to the world. GUMBLE represents the fun and playful personality of IT'SUGAR, and we believe our Character in Chief will resonate with our customers in a big way,” said Jarett Levan, CEO of IT'SUGAR.

To celebrate GUMBLE’s debut, IT'SUGAR is launching an exclusive merchandise collection available online at www.itsugar.com/collections/gumble. GUMBLE’S fans have a limited opportunity to purchase a variety of items including T-shirts, hoodies, hats, and GUMBLE’s Mix,  a creative blend of candies from IT'SUGAR's vast bulk candy assortment. Shoppers will also notice GUMBLE sneaking their way into window marketing, in-store signage, and on IT’SUGAR’s 200+ bulk bin labels. 

IT’SUGAR collaborated to create GUMBLE with Miami-based graffiti artist, Cristhian Saravia, also known as Golden305. Renowned for his bubbly, character-driven style, Golden305 was the perfect fit for bringing GUMBLE to life. Drawing inspiration from the vibrant colors of IT'SUGAR stores and the original IT'SUGAR logo, Golden305 has crafted a character that truly embodies the brand’s playful and energetic spirit.

“Creating GUMBLE with Golden305 has been an incredible journey,” said Justin Clinger, AVP – Creative & Marketing at IT'SUGAR. “The character is a true reflection of the IT'SUGAR brand – bold, vibrant, and full of life. We can’t wait for our customers to meet GUMBLE and really get to know our new Character in Chief.”

GUMBLE is more than just a character; they are a candy connoisseur and a digital influencer, ready to DJ on the IT'SUGAR Spotify account and explore the latest trending candies. GUMBLE’s mischievous and adventurous nature perfectly captures the essence of IT'SUGAR, making candy shopping an even more delightful experience.

To mark the occasion, IT'SUGAR is offering a limited promotion: customers who visit any IT'SUGAR store starting on August 8, 2024, will receive a complimentary GUMBLE sticker with any purchase, while supplies last.

For more information, visit itsugar.com and follow IT’SUGAR on social media @ITSUGAR.

About IT'SUGAR: IT'SUGAR is one of the largest specialty candy retailers in the world, with over 100 locations in the U.S. and Canada. IT'SUGAR isn't just a candy store – it transforms how the world experiences their favorite sugary treats. Known for its absurd sugar innovations that celebrate lighthearted rebellion, IT'SUGAR aspires to a future where everyone has access to the pure joy that comes from indulging in a world with fewer restrictions and more SUGAR. IT'SUGAR is a subsidiary of BBX Capital. For more information, please visit www.itsugar.com.  

About BBX Capital, Inc.: BBX Capital is a Florida-based diversified holding company whose principal holdings include BBX Capital Real Estate, BBX Sweet Holdings (which includes IT'SUGAR), and Renin. For additional information, please visit www.BBXCapital.com.