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Most Amazon-Obsessed States



  • Delaware takes the crown as the most Amazon-obsessed state

  • Electronics is the most Googled category in most states, followed by books

  • Alaska does not rely on Amazon as much as other states, ranking last on the list

In honor of Amazon's Big Spring Sale, which starts from March 20 until March 25, the research team at Refermate decided to see which states are the most obsessed with the online shopping platform. 

 

The research team analyzed the average monthly searches people interested in purchasing from Amazon make in every state. These figures were then measured against the population size of each state. The team was also able to identify the most popular type of products people googled for in those states.

 

Delaware seems to have the biggest obsession with Amazon, taking the lead with 55,200 monthly searches per 100K people. The state might be full of tech-savvy individuals, since among all types of products, residents in Delaware have the biggest interest in all things electronic.

 

The silver medal goes to Florida as the number of monthly Amazon-related searches there reaches 51,844 per 100K people. The Sunshine State also showed great interest in electronic products, which is not surprising since this state is quickly becoming a big tech hub.

 

Coming in third is Ohio, closely following with 51,831 average monthly searches per 100K. Ohio residents mainly go to Amazon in order to buy their books. Let’s not forget that Kindle is one of Amazon’s greatest products, so it is no wonder why people have such a high interest in ordering books through their platform.

 

Gathering 51,243 monthly searches per 100K people, the state of Connecticut takes the fourth spot in the ranking. This state was primarily interested in women’s fashion, as the website offers a big range of clothing options to customers which could easily explain the high volume of searches.

 

Virginia is fifth, with a monthly search average of 50,878 per 100K people. Rather than having to carry all their groceries home, residents in Virginia seem to prefer avoiding the hassle by ordering through Amazon.

 

In sixth place is Rhode Island, with 50,246 monthly searches per 100K people. Books were the most popular category in this state, and it’s no wonder since Amazon is the world’s largest bookstore. 

 

Massachusetts ranked seventh, nearing 50K monthly searches per 100K people. The Bay State searched for computers the most, perhaps due to how the platform caters to different prices and preferences. 

 

The state of Michigan follows eighth with 49,750 average monthly searches per 100K people. Among all categories, Michigan residents seem to have the highest obsession with beauty & personal care.

 

New York is ninth on the list, gathering 49,167 monthly searches per 100K people. New Yorkers seem to like shopping for their groceries online, as this category was the most searched in the state.

 

Lastly, New Hampshire closes the top 10 with 48,967 searches per 100K. Women’s fashion was the most searched category in this state, as people seem to prefer trying the clothes from the commodity of their own house.

 

Full list of 50 states most obsessed with Amazon and their most searched category:

Rank

State

Searches per 100K

Most Searched Category

1

Delaware

55,200

Electronics

2

Florida

51,844

Electronics

3

Ohio

51,831

Books

4

Connecticut

51,243

Women's Fashion

5

Virginia

50,878

Groceries

6

Rhode Island

50,246

Books

7

Massachusetts

49,903

Computers

8

Michigan

49,750

Beauty & Personal Care

9

New York

49,167

Groceries

10

New Hampshire

48,967

Women's Fashion

11

Nevada

48,734

Groceries

12

Pennsylvania

48,691

Electronics

13

Maine

48,663

Books

14

Indiana

48,618

Electronics

15

Colorado

48,109

Home & Kitchen

16

Arizona

47,719

Electronics

17

Tennessee

47,703

Electronics

18

North Carolina

47,333

Electronics

19

Washington

47,331

Groceries

20

Vermont

47,310

Books

21

Maryland

47,087

Groceries

22

Wisconsin

46,925

Beauty & Personal Care

23

West Virginia

46,912

Books

24

Georgia

46,825

Electronics

25

Oregon

46,619

Books

26

New Jersey

46,544

Groceries

27

Iowa

46,192

Books

28

Missouri

45,174

Electronics

29

Utah

44,838

Electronics

30

California

44,283

Groceries

31

Alabama

43,396

Women's Fashion

32

Kansas

42,653

Books

33

Wyoming

42,642

Books

34

Illinois

42,539

Groceries

35

Idaho

42,461

Electronics

36

Nebraska

42,328

Tools & Improvement

37

South Carolina

42,247

Electronics

38

Kentucky

41,614

Girls' Fashion

39

Minnesota

40,190

Tools & Improvement

40

Montana

40,136

Books

41

Louisiana

40,050

Electronics

42

New Mexico

39,907

Books





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