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New data reveals Nevada ranks fifth for states with most wannabe influencers





  • The study analyzed nationwide Google searches around launching a career in the industry to reveal where is the keenest to do so 

  • Home to many of the top influencers, the US was responsible for 75% of the global influencer marketing spend last year  

  • Nevada residents appear most interested in influencing, searching about a career in the industry 33% more than the typical American

New data has revealed which states are the most interested in entering into the world of online influencing – with Nevada proving to be the fifth most excited about the concept. 

The research, pulled together by Online Casino Comparison Website Kajino, analyzed nationwide Google search volume for keywords related to becoming an influencer over the last 12 months, to identify which states are most interested in following a content creator career path.  

2023 saw the global influencer marketing value reach $21.1 billion, and - with the US boasting some of the most famous social media stars - the nation was responsible for 75% of the global influencer marketing spend. 

And with the industry thriving, especially in the US, it’s no surprise that more Americans are considering pursuing content creation as a full-time career.  

And it turns out those in Nevada are hoping to achieve this more than the average American. The state averaged 71 monthly searches per 100k residents, which is 33% higher than the US average of 53.5.

Florida, however, takes the lead with 79.8 monthly searches per 100k residents - a huge 49% increase from the national average.

Georgia is the second state most intrigued by the influencer lifestyle, with 78.2 searches per 100k – 46% higher than the US average. In third is New York, which is still 42% above at 75.9 searches per 100k. 

The ten states most interested in becoming an influencer 

 

 

 

 

 

 

 

  

 

 

 

 

 

State 

 

 

 

 

 

Average Monthly Search Volume Per 100k 

 

 

 

 

 

 

 

 

 

Florida 

 

 

 

 

79.8 

 

 

 

 

 

 

 

 

 

Georgia 

 

 

 

 

78.2 

 

 

 

 

 

 

 

 

 

New York 

 

 

 

 

75.9 

 

 

 

 

 

 

 

 

 

Utah 

 

 

 

 

72.1 

 

 

 

 

 

 

 

 

 

Nevada 

 

 

 

 

71.0 

 

 

 

 

 

 

 

 

 

New Jersey 

 

 

 

 

70.3 

 

 

 

 

 

 

 

 

 

Delaware 

 

 

 

 

66.7 

 

 

 

 

 

 

 

 

 

California 

 

 

 

 

64.9 

 

 

 

 

 

 

 

 

 

Texas 

 

 

 

 

63.1 

 

 

 

 

 

10 

 

 

 

 

North Carolina 

 

 

 

 

61.8 

 

On the other end of the scale, being in the spotlight online doesn’t seem to appeal to New Mexico residents, with only 33.8 searches per 100k, which is 37% below the US average. 

Behind New Mexico as the second-least interested is West Virginia, with people in the state looking for information on the potential career 32% less than the average American, with 36.6 searches per 100k. Closely following in third is Montana with 36.9 monthly searches - 31% below the national average. 

While it’s unclear the exact reason for the difference between the states, it could reflect how heavily social media is integrated into the lives of those living in each area, and therefore how much it’s considered a valid career prospect by residents.   

The ten states least interested in becoming an influencer

 

 

 

 

 

 

  

 

 

 

 

 

State 

 

 

 

 

 

Average Monthly Search Volume Per 100k 

 

 

 

 

 

 

 

 

 

New Mexico 

 

 

 

 

33.8 

 

 

 

 

 

 

 

 

 

West Virginia 

 

 

 

 

36.6 

 

 

 

 

 

 

 

 

 

Montana 

 

 

 

 

36.9 

 

 

 

 

 

 

 

 

 

Alaska 

 

 

 

 

41.4 

 

 

 

 

 

 

 

 

 

Maine 

 

 

 

 

42.1 

 

 

 

 

 

 

 

 

 

Iowa 

 

 

 

 

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