NFL to Host Flag Football Showdown between AMP and RDCWorld at NFL Draft
The NFL announced today an epic showdown between Atlanta-based collective AMP and Texas-based creator collective RDCWorld, who will compete in a creator Flag football game at NFL Draft in Kansas City, Mo. The game between two of the most popular content creator teams in the world will take place from 1pm-3pm CST on Saturday, April 29, at the Flag Football Field inside NFL Draft Experience presented by Panini Trading Cards, the NFL's interactive football theme park located in the South Lawn of the National WWI Museum and Memorial. Fans are encouraged to arrive early at 12pm CST. The matchup between AMP and RDCWorld is a part of a series of creator Flag football games, which started at Super Bowl LVI in Los Angeles.
With competitive social media exchanges between AMP and RDCWorld recently, the two creator collectives have history. AMP and RDCWorld recently played one another in dodgeball, with RDCWorld winning their last matchup, but this will be the first time the two collectives come together to compete in Flag football.
The game will consist of 6-on-6 players, with NFL legends MICHAEL VICK and ROBERT GRIFFIN III playing quarterback for AMP and RDCWorld respectively. With rules and officiating from RCX Sports, the NFL's Flag football operating partner, the game will feature Miami Dolphins wide receiver TYREEK HILL and NFL Legend and sports personality ANDREW HAWKINS as hosts and NFL Legend now comedian and content creator LOU YOUNG and award-winning actor and content creator ADAM W as the sideline reporter. VICTOR SOLOMON, the renowned trophy artist and designer, will also create the official trophy for the champion of the creator Flag football game. Additionally, each team will donate $10,000 via NFL Foundation, which will go to Greater Kansas City YMCA and Lee's Summit Football Association, two youth programs in the Kansas City area.
The NFL's ongoing collaborations with creator collectives, as well as its series of creator Flag football games, are key parts of the league's strategy to authentically connect with younger fans and keep the brand fresh and modern. The NFL previously partnered with AMP for its series of creator Flag football games at last year's Draft and Super Bowl LVI, with the videos bringing in over 2.7MM views and 3.6MM views respectively. Watch HERE and HERE. "AMP and RDCWorld are at the top of the UGC game, with millions of young fans who watch their viral content every week," said IAN TROMBETTA, SVP, Social, Influencer & Content Marketing at the NFL. "Creators and Flag football are at the heart of our ongoing strategy to make the game approachable and accessible to fans around the world." The team rosters can be found below: RDCWorld
Mark Phillips
Desmond Johnson
Ben Skinner
Dylan Patel
John Newton
IPI
AMP
Kai Cenat
Duke Dennis
Agent 00
ImDavisss
Fanum
Chrisnxtdoor
The creator Flag football game will be livestreamed on NFL YouTube, Facebook and Twitter, as well as the RDCWorld's and AMP's YouTube channels.
To watch the game in person, fans should register for free access to the Draft at NFL.com/DraftAccess or by downloading the NFL OnePass app at NFL.com/OnePass. Fans can download the NFL OnePass app to play games at the 2023 NFL Draft Experience, receive digital content and can enter for a chance to win exclusive prizes, including a grand prize trip for two to Super Bowl LVIII in Las Vegas.
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About AMP AMP is a collective of six friends who met on the internet through gaming and creating content. Individually, they're hilarious and entertain millions of fans every week, but as a group something special happens, resulting in non-stop viral hits. AMP has generated over 1.5B views on their owned & operated YouTube channels alone, and more recently have become powerhouse livestreamers with members of the group winning awards such as Streamer of the Year (Kai Cenat x2), Roleplay Streamer of the Year (Fanum), and a nomination for Best Music Streamer (Chrisnxtdoor). Kai also holds the record for most paid subscribers of all time on twitch.tv. About RDCWorld RDCWorld started back in 2011 when Mark Phillips and Affiong Harris had the idea to create a manga. Through their vision and dedication, RDCWorld was built from nothing and became something much more, but the mission always remained the same: create content to entertain the world. Working hard from a college dorm, the pair would learn the ins and outs of script writing, production, and editing. Today the team of now 7 has a combined social media reach of over 6 million with a strong cult following, from video games to skits to anime. About Adam W Adam W is an award-winning content creator, actor, comedian and entrepreneur. He currently has over 40M collective followers, in 2022, he received a total of 11.5 billion views across his social media platforms, grew his YouTube channel to over 10M subscribers, and has become one of the top comedy creators in the world. His unprecedented growth, relatability and quality of his work earned him a spot in Forbes inaugural Top 50 Creators of 2022 and Forbes 30 Under 30 Class of 2021. Adam's strong digital footprint has led to year long ambassadorships with Instagram, Old Spice and T-Mobile, and campaigns with companies such as Disney, Pepsi, Walmart and Activision. His success story has been highlighted by Forbes, Adweek, The LA Times and CBS News to name a few. He has created viral sketches with celebrities such as Nick Cannon, Jason Derulo, Terry Crews, and has guest appeared on celebrity shows and podcasts such as Club Random with Bill Maher, Wild N' Out with Nick Cannon, and Doug Ellin's Ramble On. His philanthropic efforts has led him to travel around the world including Bali, Indonesia where he recently unveiled his second "The Adam Waheed School" in partnership with Karmagawa and The Bali Children's Project, furthering his mission to end property through education.
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