Transmit and ReachTV Announce Strategic Partnership to Enhance Live Sports Advertising Experience

Innovative Collaboration Aims to Optimize Viewer Experience and Maximize Ad Revenue Through Cutting-Edge Technology and Seamless Integration

New York, NY — Transmit, the market-leading technology platform for optimizing streamed content revenue, and ReachTV, the premier ad-supported streaming television network, announced today a strategic partnership that will transform the advertising landscape for live sports programming. This collaboration will leverage Transmit’s advanced platform to deliver a seamless and enhanced advertising experience within ReachTV's extensive live sports content, already deployed across more than 750 venues, 2,400 airport gates, and 500,000 hotel rooms across North America.

As the demand for live sports continues to soar, this partnership positions ReachTV to meet viewers' expectations with high-quality, uninterrupted sports coverage. By utilizing Transmit's innovative platform, ReachTV can create new in-stream ad inventory, optimize traditional ad breaks, and develop more effective ad-pods. This integration grants ReachTV unparalleled control over its advertising experience, ensuring ads are a significant revenue generator while remaining a non-disruptive part of the viewer's experience.

"We are thrilled to partner with ReachTV, a trailblazer in ad-supported streaming,” said Seth Hittman, CEO of Transmit. “By providing real-time management and customization of ad experiences through our platform, ReachTV is now empowered to optimize their holistic ad strategy while also elevating the viewer experience. This partnership marks a pivotal moment in the evolution of video advertising, offering substantial benefits to publishers, advertisers, and viewers alike.”

Transmit's holistic approach to video advertising will benefit ReachTV’s broad network, which reaches over 50 million viewers monthly. This vast distribution network, combined with Transmit’s cutting-edge technology, promises to deliver a superior ad experience to viewers and greater value to advertisers.

“Partnering with Transmit creates new opportunities for brands to integrate directly into ReachTV’s live broadcasts,” said Lynwood Bibbens, CEO of ReachTV. “With the fast approaching return of football and basketball, we are developing exciting ways for advertisers to reach the millions of travelers who watch our live sports broadcasts every day.”

The partnership between Transmit and ReachTV reflects a shared commitment to innovation and excellence in the streaming industry. By combining ReachTV’s rich library of live sports and premium content with Transmit’s advanced ad technology, both companies are poised to set a new standard for advertising in live sports streaming.

For more information about ReachTV, visit reachTV.com. To learn more about Transmit, visit Transmit.live and engage with us on LinkedIn, X (formerly Twitter), Instagram, and Facebook.

About Transmit

Transmit is a market leading technology platform that maximizes the revenue of the world’s most valuable streamed content. The company’s software allows streaming platforms and broadcasters to optimize monetization by creating new in-stream inventory, filling traditional ad breaks, and developing more effective ad-pods. Transmit provides partners unparalleled control over the ad experience with the ability to manage, monitor and customize the ad experience in real time. With a modern approach to video advertising, Transmit offers a holistic solution that benefits publishers, advertisers and viewers by delivering unique technology-driven solutions and ensuring that advertising is not only a revenue generator but also an integral, non-disruptive part of the viewing experience.

About ReachTV 

ReachTV is a free ad-supported streaming television network with more than 50 million viewers per month. The network is distributed in 750 venues, serving 2,400 airport gates, and 500,000 hotel rooms across North America. ReachTV brings together tech, data and storytelling to offer viewers a new connected media experience with shopability, featuring a rich library of live sports, and premium original content. ReachTV’s current content partners include the NFL, TikTok, LIV Golf, ACC Football, ACC Men’s & Women Basketball, Variety, Hollywood Reporter, Business Traveler, Billboard, Nexstar Media’s CW Network, Stage Access, Drone Racing League, the Harlem Globetrotters, Brinx.TV, and more.